Days and Miles Knife Co
Creative Direction/Photography/Video
Built out brand aesthetic, marketing assets, and social cadence for one of the hardest working knife makers in Chicago.
A lot of knife makers use wood and steal as back drops. To make D&M stand out on discovery pages I wanted to buck that. The product photography would be on white with harsh shadow allowing the colors and patterns of the handles to pop. We would then intersperse black and white photography of working shots. Teasing at the new, unique handle colors to come.
