Replaced renders with product photos.

While product renders are a great tool to have in your marketing kit, with food it is important to use product photography, even just the packaging. Actual photos instill trust in the customer.

For each flavor’s purchase page I wanted to highlight the popcorn. The client had a large focus on the bag design and a lifestyle shot, which was important for a reference to bag size but felt out of place within branding.

I utilized the space to give more attention to the popcorn while also showing off the bag design and size.

Never let assets go to waste.

Also provided direction on how the photography can be used for social posts.